About Me

Astrid Roeschmann

Design is a formal response to a strategic question!

I am a designer and photographer, based in Gainesville, Texas, but travel for projects around the globe.

Born and raised in Europe, I mastered in Marketing, Design and Photography at the Academy for Art Direction and Communications Design in Hamburg, Germany.

After 20+ years in the ad world as a Creative Director for design, and photography for some of the largest companies in the world, my key interest lies in turning complex ideas into simple, and beautiful designs, brands and images.

I am focusing on brand design, food photography, still life photography, and lifestyle portraiture, with  the goal to show the beauty and the details in an exaggerated and minimalist manner.

Horses have been a part of my life since I was a child, and its my passion till today.  My experience in western disciplines, Arabian halter and classical dressage gives me a strong and broad background for my equine design, and photography work.