About Me

Astrid Roeschmann

Design is a formal response to a strategic question!

I am a designer and photographer, based in Texas, but travel for projects around the globe.

Born and raised in Europe, I mastered in Marketing, Design and Photography at the Academy for Art Direction and Communications Design in Hamburg, Germany.

My background includes corporate, agency, freelance art direction, and photography, including print, interactive and digital design projects. I have worked on nationwide and international marketing, and advertising campaigns, product launches, and image campaigns for global brands and companies.

Horses have been a part of my life since my childhood, and its my passion till today.  My experience in Western disciplines, Arabian Halter and Classical Dressage provides a strong and broad background for my equine design, and photography work.

My key interest lies in building powerful brand equity, and translating its value across all platforms.