About Me

Astrid Roeschmann

Design is a formal response to a strategic question!

I am a designer and photographer, based in Gainesville, Texas, but travel for projects around the globe.

Born and raised in Europe, I mastered in Marketing, Design and Photography at the Academy for Art Direction and Communications Design in Hamburg, Germany.

After 20+ years in the ad world as a Creative Director for design, and photography for some of the largest companies in the world, my key interest lies in turning complex ideas into simple, and strong designs, brands and images.

Horses have been a part of my life since my childhood, and its my passion till today.  My experience in western disciplines, Arabian halter and classical dressage provides a strong and broad background for my equine design, and photography work.